Skip to content

Open the work.

See an HVAC example site I built, browse the case studies behind my recommendations, or run a first-pass audit on your own site.

Open site opens in a new tabGet a free audit
Desktop view of the fictional Northline Heating & Air concept homepage.
Case studies

Website and local search case studies.

Find a case study by trade or location. Open it to see the findings and suggested fixes.

4 case studies available

  • Desktop first-view capture of Xsail Mechanical showing a construction image, an AC and heating headline, and the start of an About Us section

    Dallas, TX

    HVAC websites

    Website audit

    • Who it's for

      HVAC owners who want their website to make the service and coverage clear.

    • What you'll see

      Five Dallas-area websites, with a closer look at Xsail's service and contact pages.

    • Key takeaways
      • State the service area before asking for a call.
      • Write the contact page for HVAC service requests.
      • Put services before company and product content.
    Read case study
  • Preview of the fictional Phoenix, AZ HVAC case study, showing its example search results.

    Phoenix, AZ

    HVAC repair and replacement

    Local searchExample

    • Who it's for

      HVAC owners who want urgent repair requests to have a clear next step.

    • What you'll see

      A sample Phoenix search comparison covering emergency repair, replacement offers, and booking paths.

    • Key takeaways
      • Make emergency repair easy to find.
      • Give repair and replacement requests clear paths.
      • Keep reviews close to the booking action.
    Read case study
  • Preview of the fictional Raleigh, NC Window & Door case study, showing its example search results.

    Raleigh, NC

    window and door replacement

    Local searchExample

    • Who it's for

      Window and door businesses that want both services to be easy to find.

    • What you'll see

      A sample Raleigh search comparison focused on door services, local projects, and quote requests.

    • Key takeaways
      • Give door services their own clear place.
      • Put local projects close to the offer.
      • Make comparing options and requesting a quote simple.
    Read case study
  • Preview of the fictional Denver, CO Window & Door case study, showing its example search results.

    Denver, CO

    window and door replacement

    Local searchExample

    • Who it's for

      Window and door businesses that want local homeowners to see relevant work.

    • What you'll see

      A sample Denver search comparison showing how local projects, reviews, and quote requests fit together.

    • Key takeaways
      • Show local projects beside service details.
      • Connect reviews with recent work.
      • Make the estimate request easy to find.
    Read case study
Your next step

Turn your rank check into a plan.

Get a free audit of your website and Google profile. See the gaps and what to fix first.

Keyword rankings

Window repair Austin

Example keyword ranks
KeywordBeforeNowGain
Window repair Austin#8#8–
Window replacement Austin#12#12–
Door installation Austin#6#6–
Illustrated ranks, not measured results or a forecast.
Beyond Google rankings

Help customers find you through AI.

When someone asks AI who to hire, your business could be their next call. We help make your services and location clear to AI assistants.