You're the better installer.
They get checked first.
Type your city and we'll pull the top three installers on Google Maps right now. Then the audit shows what a homeowner sees before deciding who to call.
Live data from Google. Takes about 5 seconds.
Website foundation, onboarding, Google profile cleanup, and tracking. All in before month 1.
Your heat pump trust foundation and Google profile sorted within 30 days of signing.
One extra booked installation a month more than pays for the retainer.
We don't work with two HVAC contractors in the same market.
Heat pump buyers are doing homework before they ever ask for an estimate.
In the US market, the problem is not only rankings. It is whether your website makes a cautious homeowner believe you can design, install, and explain a heat pump system without turning their home into an experiment.
Search "heat pump installer [your city]" right now. Utility pages, rebate explainers, manufacturers, or big HVAC brands often show up before the local contractor who can actually do the work.
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Homeowners are confused about rebates. Mass Save, NYSERDA, IRA tax credits, utility incentives, income limits, equipment requirements. If your website does not explain the path, they keep shopping.
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A lot of HVAC sites still lead with AC repair, furnace replacement, and emergency service. Heat pump buyers have different questions, and they need to see that you know the work.
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Lead vendors sell the same estimate request to multiple contractors. You end up bidding against price-shoppers instead of owning the homeowner relationship from the first search.
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Every estimate starts with the same doubts: will it work in the cold, what happens to my furnace, will my electric bill spike, and which rebates do I qualify for?
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Your Google profile may say "HVAC contractor," but homeowners searching for "cold climate heat pump installer" or "heat pump rebate contractor" may never see enough proof to trust you.
One foundation, then the growth work.
Four parts, one job: make homeowners more confident to call and show you what made the phone ring.
Website Trust Foundation
We build the site homeowners judge before they call: fast on phones, clear service pages, real project proof, easy quote requests, and tracking from day one.
Local SEO
We work your Google profile, reviews, service pages, and local listings around the website foundation, so Google and homeowners can understand what you do and where you work.
Google Ads
Search and local campaigns only make sense when the landing path can be measured. We set up Ads around real calls, forms, and booked-job economics.
Tracking & Improvement
Calls, forms, pages, and traffic sources are tracked from day one. Each month we can see what happened and fix the next website or campaign bottleneck.
Heat pump work needs different keywords, different proof, and different homeowner education than AC repair SEO.
Generic HVAC agencies chase "AC repair near me." Heat pump buyers search "cold climate heat pump installer," "heat pump rebate contractor," and "dual fuel heat pump estimate." We build for those searches.
Mass Save, NYSERDA, Xcel, utility rebates, IRA 25C, and income-qualified programs confuse homeowners. We build pages that explain the path without pretending every homeowner qualifies.
Heat pump buyers want evidence: installed systems, service area, equipment knowledge, cold-weather answers, and a clear quote path. We make those signals visible before they call.
Build trust. Earn the click. Measure the call.
Audit
We map your current rankings for the heat pump terms homeowners search in your service area. You see which local HVAC companies, utility pages, rebate guides, and manufacturers show up above you, what they have that you don't, and the gaps that may be keeping estimate requests from reaching you.
Build
We rebuild your site around the searches heat pump buyers type. Not generic HVAC keywords. Weekly Google profile updates target rebate-aware homeowners. Rebate and cold-climate explainer pages answer common questions before the call, so homeowners arrive more informed.
Measure
Monthly review in language you care about: calls, estimate requests, booked installs, and cost per qualified lead. No vanity impressions. By month six you have a website and tracking system, not just a campaign.
Four ways you can walk away whole.
If we do not deliver, you do not pay for the part we missed. You keep what we built. All four are written into your contract before you wire a penny.
Audit, website foundation, onboarding, Google profile cleanup. Everything before month 1 is covered.
Named 90-day milestones are written into your contract. If we miss them, month 4 is free.
Six months to build the foundation, then walk anytime with no notice period.
After six months, you can keep the website license. We never hold your domain or Google profile.
Founder-cohort pricing while we build the playbook for heat pump HVAC contractors.
$750/mo locked for 6 months. After the cohort closes, the retainer moves to $2,000/mo. $0 setup, month 4 on us if we miss the milestones, and after six months you can keep the website license.
A full website, local search, tracking, and paid-search foundation at the founder rate. Ad spend is separate and stays in your own account.
- Owned website foundation
- Service pages for your best jobs
- Google profile cleanup
- Local SEO plan and updates
- Call, form, and source tracking
- Ads setup when the path is ready
You get the full scope at a lower rate. We get a focused case study if the work performs.
One contractor. One metro. One vertical.
Three founder-cohort spots open at $750/mo. Get the free audit showing who homeowners see first, what they see before calling, and which gaps are worth fixing first. Then decide if Cygnean is the right partner for the next 6 months.